Anti-Consumerism

“Life improves dramatically when the pursuit of consumerism is gone”

Voluntary simplicity, or simple living, is a way of life that rejects the high-consumption, materialistic lifestyles of consumer cultures and affirms what is often just called ‘the simple life’ or ‘downshifting.’ The rejection of consumerism arises from the recognition that ordinary Western-style consumption habits are degrading the planet; that lives of high consumption are unethical in a world of great human need; and that the meaning of life does not and cannot consist in the consumption or accumulation of material things. Extravagance and acquisitiveness are accordingly considered an unfortunate waste of life, certainly not deserving of the social status and admiration they seem to attract today. The affirmation of simplicity arises from the recognition that very little is needed to live well – that abundance is a state of mind, not a quantity of consumer products or attainable through them.

This approach to life involves providing for material needs as simply and directly as possible, minimizing expenditure on consumer goods and services, and directing progressively more time and energy towards pursuing non-materialistic sources of satisfaction and meaning. This generally means accepting a lower income and a lower level of consumption, in exchange for more time and freedom to pursue other life goals, such as community or social engagements, more time with family, artistic or intellectual projects, more fulfilling employment, political participation, sustainable living, spiritual exploration, reading, contemplation, relaxation, pleasure-seeking, love, and so on – none of which need to rely on money, or much money. Variously defended by its advocates on personal, social, humanitarian, and ecological grounds, voluntary simplicity is predicated on the assumption that human beings can live meaningful, free, happy, and infinitely diverse lives, while consuming no more than a sustainable and equitable share of nature.


 

 Book Suggestions
- La simplicité volontaire, plus que jamais by Serge Mongeau
- No Logo by Naomi Klein
- Empire of Illusions, by Chris Hedges
- The Post Carbon Reader by Bill McKibben and al. 
- Nickled and Dimed by Barbara Ehrenreich 

 Documentary Films and Series
- The Corporation (2001)
- What Would Jesus Buy? (2008) 
- Hot Coffee (2011)
- Surviving Progress (2011)
- Darwin’s Nightmare (2004)

 Websites
- www.adbusters.org
- www.sacom.hk
- www.corpwatch.org
- www.thenewmaterialism.org/pamphlet
- www.simplicitevolontaire.org

Photo: Tom Pennington
Text: The Simplicity Collective